Home / Blog / Tourism- a catalyst for poverty reduction

Tourism- a catalyst for poverty reduction

By Ahmed Janjua

Tourism is now believed to provide an impetus to the economic progress of developing nations and its importance is gaining widespread recognition. In fact, the relationship between exports and growth is the subject of ongoing debate, but the nature of exports has received little attention.

Despite the continuous efforts of developing countries to increase their exports, this strategy often adds little foreign exchange to their balance of payments. For many reasons, the non-traditional exports of developing countries have too often failed to prove effective in economic development and so tourism is increasingly seen as something of a savior.

Tourism is an activity which cuts across conventional sectors in the economy. It requires inputs of an economic, social, cultural and environmental nature. In this sense it is often described as being multi-faceted. The problem in describing tourism as an ‘industry’ is that it does not have the usual formal production function, nor does it have an output which can physically be measured, unlike agriculture.

There is no common structure which is representative of the industry in every country. In Malaysia and Italy, for example, restaurants and shopping facilities are major attractions for tourists, in Euro-Asia they are not. Even the core components of the tourism industry, such as accommodation and transport, can vary between countries.

In the UK many tourists use bed and breakfast accommodation in private houses; in Singapore such facilities are not available. In the transport sector, levels of car ownership and developed road networks cause many tourists to use their cars or buses in Western Europe and the USA. In Indonesia, most tourists travel by air. It is some of these problems of definition which have caused to refer to the tourist sector rather than the tourist industry.

PTI Government in general and Prime Minister Imran Khan in particular repeatedly seen to have wished for Tourism industry to get a jump start in Pakistan. Being a graduate in Economics, PM knows what impact Tourism industry can bring on Financial Statement of this country provided tourism industry is taken as a part of Economic Development Policy in collaboration with Law & Order Ministry, Horticulture Department, Environmental Ministry as well as the local governments’ involvement with an agenda on promoting domestic tourism so much so to the level of schools & colleges.

This government needs to profess its emphasis on tourism and economic development, identifying the contribution that tourism can make to development, including foreign currency, income and employment, and the costs that it entails. Despite the significant attention paid by tourism academics and practitioners to sustainable tourism development in recent years, there has been a consistent failure within the tourism literature to relate the concept to the theory of its parental paradigm, sustainable development.

As a result, the applicability of sustainable development to the specific context of tourism is rarely questioned. Reviewing development theory and the notion of sustainability, it proposes a model of sustainable development against which the principles of sustainable tourism are compared. It is argued that tourism development remains embedded in early modernization theory whilst the principles of sustainable tourism overlook the characteristics of the production and consumption of tourism. As a result, significant differences between the concepts of sustainable tourism and sustainable development are revealed, suggesting that the principles and objectives of sustainable development cannot be transposed onto the specific context of tourism.

Tourism cannot be outsourced. Therefore, in an era with growing globalization, tourism is a particularly interesting industry. It is really incomprehensible that political regimes in this country had not opened their eyes for the benefits in the form of income and employment, and acted accordingly with an effort & vision to promote tourism to and in Pakistan.

Tourism has been claimed a crucial component shaping globalization, which is why this government needs to identify the forces underpinning globalization and assess the implication in both the supply side & the demand side of the tourism sector. Tourism industry must not be worked upon in silos but as a part of economic globalization, because globalization characterizes the economic, social, political and cultural sphere of a country, while in return the developments of tourism sector are under the influence of growing interdependence across the world. There is more to globalization of tourism than the cross border flows of customers.

There are different manifestations of globalization of the tourism industry, like many other business systems, its going under irrecoverable globalization process.

Pakistan needs to come up with a cohesive tourism policy plan to keep with the trend in the world, asserting the idea of tourism as a part of economic development policy, outsourcing, transitional ownership structures, cross border marketing collaborations through brand ambassadors & National Carrier, tourism fairs, free movements of labors are developments not confined to tourism industry alone but also can act as a catalyst to help revitalize economic development policy.

Britain is forecasted to have tourism industry worth over 250 billion pounds by 2025 just under 10% of country’s GDP and supporting almost 3.8 million jobs which is around 11% of total UK number. Tourism’s impact is amplified through economy so its impact is much wider than just the direct spending levels. The tourism industry is world’s largest commercial service sector industry. In 2016, U.S. travel & tourism output represented 2.7% of GDP while the majority of activity in the industry is domestic, expenditures by international visitors in the United States totaled $244.5 billion in 2016 yielding a $84 billion trade surplus for the year.

Pakistan is lucky to have diversity of tourism products available to its nation and to the world, from religious tourism to one of the highest skiing resorts in the world; however it is imperative that tourism industry is taken as major contributor to the factors that keep economy afloat. The size of industry comes from society’s desire for things we don’t necessarily need but we desperately want. We don’t need to go on expensive holiday but we do want a chance to be able to afford one.          

Comment Using Facebook

Check Also


Alina Shahid Behind this issue there is a slogan that has been raised by woman …


  1. Greetings from California! I’m bored at work so I decided to check out your site on my iphone during lunch break. I really like the knowledge you provide here and can’t wait to take a look when I get home. I’m amazed at how quick your blog loaded on my cell phone .. I’m not even using WIFI, just 3G .. Anyways, superb blog!

  2. Thankyou for this post, I am a big big fan of this web site would like to keep updated.

  3. Whats up this is kinda of off topic but I was wanting to know if blogs use WYSIWYG editors or if you have to manually code with HTML. I’m starting a blog soon but have no coding experience so I wanted to get guidance from someone with experience. Any help would be greatly appreciated!

  4. Somebody necessarily assist to make severely
    posts I would state. That is the very first time I frequented your web page and up to now?

    I amazed with the research you made to create this actual publish incredible.
    Wonderful activity!

  5. Hi, just wanted to tell you, I liked this article.
    It was helpful. Keep on posting!

  6. I loved as much as you’ll receive carried out right here.
    The sketch is tasteful, your authored subject matter stylish.
    nonetheless, you command get got an shakiness over that you wish be delivering
    the following. unwell unquestionably come
    more formerly again as exactly the same nearly very
    often inside case you shield this hike. cheap flights

  7. Hello, Neat post. There’s a problem along with your web site
    in web explorer, could test this? IE still is the marketplace leader and a good component of people will miss your wonderful writing
    because of this problem.

  8. Thanks in support of sharing such a nice thinking, paragraph is pleasant, thats why i have read it entirely

  9. Good day! Do you know if they make any plugins to assist with SEO? I’m trying to get my blog to rank for some targeted keywords but I’m not seeing very good results. If you know of any please share. Thanks!

  10. If you wish for to obtain a good deal from this piece of writing then you
    have to apply these techniques to your won blog.

  11. Hello, I log on to your blog on a regular basis.

    Your story-telling style is witty, keep doing
    what you’re doing!

  12. Really no matter if someone doesn’t understand afterward
    its up to other people that they will help, so here
    it occurs.

  13. My brother suggested I might like this web site. He
    was entirely right. This post actually made my day. You can not imagine just
    how much time I had spent for this info! Thanks!

  14. I was suggested this blog by my cousin. I am not sure whether this post is written by him as nobody else know such detailed about my problem. You are amazing! Thanks!

  15. I have read some good stuff here. Certainly value bookmarking for revisiting.
    I surprise how so much effort you put to create one of these
    magnificent informative website.

  16. Hello! Do you know if they make any plugins to safeguard against hackers?
    I’m kinda paranoid about losing everything I’ve worked hard on. Any recommendations?
    adreamoftrains website host

  17. Greetings I am so happy I found your website,
    I really found you by accident, while I was looking on Bing
    for something else, Anyhow I am here now and
    would just like to say thanks a lot for a remarkable post and
    a all round interesting blog (I also love the theme/design), I don’t have time to go through it all at the moment but I
    have bookmarked it and also added in your RSS feeds,
    so when I have time I will be back to read much
    more, Please do keep up the excellent b.

  18. Heya i’m for the first time here. I came across this board
    and I find It truly helpful & it helped me out much.
    I hope to give one thing back and aid others like you helped me.

  19. Hi there, just became alert to your blog through Google, and found
    that it is really informative. I am going to watch out for brussels.
    I’ll be grateful if you continue this in future. Numerous people will be
    benefited from your writing. Cheers!

  20. I am genuinely grateful to the holder of this web site who has shared this wonderful paragraph at at this place.

  21. You have made some decent points there. I checked on the web for more info about the issue and found most people
    will go along with your views on this web site.

  22. Great website you have here but I was wondering if
    you knew of any message boards that cover the same topics talked about in this article?
    I’d really love to be a part of online community
    where I can get comments from other knowledgeable people that share the same interest.
    If you have any suggestions, please let me know. Appreciate it!

  23. Wow, this post is nice, my younger sister is analyzing these things, therefore I am going to let know her.

  24. My partner and I stumbled over here different web address and thought I might as well check things out. I like what I see so now i am following you. Look forward to looking into your web page again.

  25. Of course, what a great site and educative posts, I will bookmark your blog.All the Best!

  26. Do you have a spam issue on this website; I also am a blogger, and I
    was wanting to know your situation; many of us have created some nice procedures and
    we are looking to exchange strategies with other folks, why not shoot me
    an email if interested.

  27. You could certainly see your expertise in the work you write.

    The sector hopes for more passionate writers like you who aren’t afraid to mention how
    they believe. Always follow your heart.

  28. Everything published made a great deal of sense.
    But, consider this, what if you typed a catchier title?

    I mean, I don’t wish to tell you how to run your website,
    however what if you added something that grabbed a person’s
    attention? I mean Tourism- a catalyst for poverty reduction – The Educationist is kinda boring.
    You could look at Yahoo’s front page and watch how
    they create news headlines to grab people to
    open the links. You might add a related video or a related picture or two to grab people excited about everything’ve got to say.

    In my opinion, it would make your blog a little bit more interesting.

  29. Hiya! Quick question that’s entirely off topic. Do you know how to make your site mobile friendly? My web site looks weird when viewing from my iphone4. I’m trying to find a template or plugin that might be able to fix this problem. If you have any recommendations, please share. With thanks!

  30. You made some decent points there. I appeared on the web for the difficulty and located most people will go along with with your website.

  31. These are in fact impressive ideas in about blogging.
    You have touched some good things here. Any way keep up wrinting.

  32. Definitely believe that which you stated. Your favorite reason seemed to be on the internet the simplest thing to be aware of. I say to you, I definitely get irked while people think about worries that they just don’t know about. You managed to hit the nail upon the top and also defined out the whole thing without having side effect , people can take a signal. Will probably be back to get more. Thanks

  33. I went over this web site and I believe you have a lot of great information, bookmarked (:.

  34. Hi there, I found your site by means of Google whilst searching for a similar subject, your site came up, it appears to be like great. I’ve bookmarked it in my google bookmarks.

  35. You need to take part in a contest for among the best blogs on the web. I’ll suggest this website!

  36. There is noticeably a bundle to know about this. I feel you made certain nice points in features also.

  37. Attractive element of content. I just stumbled upon your web site and in accession capital to claim that I acquire in fact loved account your weblog posts. Anyway I will be subscribing to your feeds or even I fulfillment you get entry to consistently quickly.

  38. Hi my friend! I wish to say that this post is awesome, great written and come with almost all vital infos. I would like to peer more posts like this .

  39. Hello there, just became alert to your blog through Google, and found that it is really informative. I’m going to watch out for brussels. I will appreciate if you continue this in future. A lot of people will be benefited from your writing. Cheers!

  40. I am now not positive where you are getting your information, but good topic. I must spend a while learning more or working out more. Thank you for great info I was on the lookout for this information for my mission.

Leave a Reply

Your email address will not be published.