By Aqsa Yaqoob
What is a blog?
A blog is a tool that can help develop an online presence, attract leads and engage with an audience. Your blog is a place where you regularly publish and promote new content and it helps you convert those visitors into leads.
Mistakes made by new beginner bloggers:-
1). Think of those ideas that are of your interest:-
The first mistake the beginners bloggers commit they choose idea randomly that interest you. They think this idea is good for your company. But it’s not right thing because interest not same. You have to write blog by looking the company goals .your blog post serve your large company goals. The blog post writes according to the interest of your audience.
2). Your writing is too crippled:-
The writing of blog post is different than the writing of term paper. When the beginners start writing out, they have the experience of writing letters. These types of content people not interesting. They have to write as they talk to the audience. So make your blog much interesting as people enjoy it and getting more and more information.
3). Think of people care about you as a writer:-
The beginner bloggers start writing out; they think people are interesting in their personal stories. They write about that kind of stories which is not good. Basically people are interesting not your personality but your experience. They want to learn about your experience. So show your personality but don’t tell it.
The common mistake makes the beginner bloggers is that they divide the attention. Blogger have to make the point again and again if they don’t do that and shift to another topic that kind of thing bury the point you are trying to cover.
5). Your topic is too comprehensive:-
The beginner bloggers start writing out; they choose a too broad topic. The broad topic required more detail which is hard to answer. In the other hand chosen of specific and small topics which lend to attract smaller and target audience. Start with a very specific working title which is easier for you and interesting for your audience. Be concise while writing blog which clearly understand by people.
6).Your writing is a dispatched:-
Sometimes people get idea they are excited and start writing on the idea in the same flow which is too boring for reader. The writing of consciousness style is not good for blog post. So avoid the kind of writing. Writing blog post by creating outline and use headers is interactive instead of writing in same flow. Organized your blog post to make it attractive and interesting.
7). You don’t use verified data:-
The beginner bloggers start writing not use the data as evidence. Data driven content catches the people’s attention in a way that fluffy argument do not. While writing blog you have the raw data to argue with people. You use data and research to back up the claims you make in your post. You have proof what you say or write.
8).Your content borders on piracy:-
The beginner bloggers write blog by copy another data. They think they can use old copy and paste technique which is not right thing. They do not have to create our ideas. The content borders plagiarism is unhealthy for your company. When you drawing another idea so cute them.
9).You thinks you are done with writing:-
The beginner bloggers make a mistake while writing blog post is that they do not re-read the content .Almost take 30 mints to edit your post. The beginner bloggers do not edited the writing content because they think this is done but it still needs editing. Everyone needs to edit their writing even the most experience writer need it due to avoid editing the people get the right information.
10). You try to make every post flawless:-
The beginner bloggers think the blog which they write is perfect but nothing is perfect. The blogger think the post is perfect there is no mistake in it. There are many things you can do to make your post attractive like images, interesting phrase etc. You have to update the blog post if any mistake find.
11).You doesn’t blog frequently:-
When the beginner bloggers get start blogging it is important to write blog consistently without any gas. Because it is important to increase the traffic on blog post. Beginner bloggers not publish the blog post daily. So the traffic not increases on these websites. So you have to update the blog post consistently. In these way people can get aware of new information.
12).You focused your analytics on abrupt traffic:-
The beginner bloggers are guilty of blogging mistakes. Because the bloggers not concentrate then it’s hard to enduring value of your blog. When the bloggers not concentrate the analytics the traffic of the websites decrease.
13).You doesn’t have subscribers:-
Once you start blogging it’s not about getting new visitors to your blog. Blogging helps you grow and e mail list of subscribers you can share your new content with. So add a subscription call to action to your blog and set up an email newsletter.
Solution of the mistakes:-
1). Align your blogs with company growth goals.
2). Try to write blogs that feel personable.
3). Infuse your personality without eclipsing the topic.
4). repeatedly assert your argument.
5). Begin with clear and concise ideas.
6). Structure your blog with a template, outline and section headers.
7). Use data to support your argument.
8). Give credit where credit is due.
9). you’ll never regret time spent proofreading.
10). Better to publish and update than postpone for perfection.
11). Schedule and publish blogs consistently.
12). The ROI of your blog in the aggregation of organic traffic over time.
13). How to set up subscription call to action and email newsletter.
The writers are students of M.Sc Communication Studies Digital Media at Institute of Communication Studies University if the Punjab, Lahore,Pakistan.