The Apple logo hangs in the glass box entrance to the company's Fifth Avenue store in New York. The company has just promoted designer Jony Ive to chief design officer.


Staff Report: Achieving gender equity is an issue that is becoming increasingly important for companies and, if there is an opportunity to combine it with a social cause, it will be even stronger. Such is the case of Apple and its support for the Malala Fund.

This week, the Cupertino California company announced a partnership with the Malala Fund, a nonprofit organization run by Nobel Peace Laureate Malala Yousafzai, and offers scholarships and grants to girls to receive a quality education.

The organization, through the Gulmakai Network , supports programs in Afghanistan, Pakistan, Lebanon, Turkey and Nigeria. But, according to Apple, the financing will be extended to India and Latin America to offer secondary education to 100 thousand girls.

“My dream is for each girl to choose her own future. I am grateful that Apple knows the value of investing in girls and joins the Malala Fund in the fight to ensure that all girls can learn and lead without fear”, Malala said in a message.

The Malala Fund was created in 2013 by the social activist and one of the main advocates of human rights, gender equity and women’s defense around the world, partners with governments and organizations around the world to fight for the right from every girl to 12 years to free, safe and quality education.

In this way, Apple has become the new partner of the organization through the Gulmakai Fund . “We believe that education is a great equalizing force, and we share Malala Fund’s commitment to give every girl the opportunity to go to school,” Tim Cook said in a message issued by Apple.

According to the information available with The Educationist, the technology company will also support the organization with technology, a curriculum and research on policy changes.

This partnership will reinforce the work promoted by Malala, who in 2012 was the victim of an attack by the Taliban, when she was 12 years old and promoted ideas about human rights. She survived and did not give up on her work, this earned her the recognition in 2014 of the Nobel Peace Prize.

It is worth mentioning that, Yousafzai will be one of the personalities who will speak during the conferences that will be held this week as part of the World Economic Forum in Davos, Switzerland.

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