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The future of journalism in doldrums

LAHORE: The Institute of Communication Studies, University of the Punjab has produced a number of seasoned journalists since its establishment in 1941. Beyond question, this department has made possible the birth of revolutionary speaker, Waris Mir and richly equipped alumni, Javed Chaudhry and Hamid Mir.The recent drift and ongoing youth …

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Number of PhDs vs quality Teaching and research at universities

By Wasif Altaf The purpose of this article is to briefly discuss and spark discussion on impact of fresh PhD scholars’ generation targets set by HEC and how to improve quality of teaching and research in universities by utilising them efficiently. The Government of Pakistan wants to generate tens of …

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Robin Hood of Red Zone

by Syed Qasim Raza Majority of us have read legends of Robin Hood, a hero in English history, in our childhood. Although an ‘outlaw’ yet everyone seems to like Robin Hood for he is often portrayed as ‘robbing the rich and giving to the poor’. He was narrated to have …

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Tobacco – a threat to development

Br Dr Zeeshan Khan Every year, on 31 May, WHO and partners mark World No Tobacco Day (WNTD), highlighting the health and additional risks associated with tobacco use, and advocating for effective policies to reduce tobacco consumption. The theme for World No Tobacco Day 2017 is “Tobacco – a threat …

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If you have Pepsi; Problem solved – “Global Ad Campaign” Blunder

By Aiman Raza Big companies make mistakes every day. In marketing world we call it marketing blunder. Latest example of this century marketing blunder is Pepsi new advertisement. “Global ad campaign” features Kendall Jenner. Jenner modeling in a blonde wig and dark lipstick, but then Jenner sees a protest! Jenner …

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