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If you have Pepsi; Problem solved – “Global Ad Campaign” Blunder

By Aiman Raza Big companies make mistakes every day. In marketing world we call it marketing blunder. Latest example of this century marketing blunder is Pepsi new advertisement. “Global ad campaign” features Kendall Jenner. Jenner modeling in a blonde wig and dark lipstick, but then Jenner sees a protest! Jenner …

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Sovereignty of Parliament and Framing the Constitution of 1973

Special write up with the relevance of April 10, Constitution Day of Pakistan By Dr. Mahboob Hussain April 10th is the day when forty four years back Constitution of Pakistan was approved by the first directly elected National Assembly which was also the 5th National Assembly of Pakistan. The way of …

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To the Origin

By Nediyya Khan “In the marriage hall, I saw a woman standing parallel to me. If my sight did not betray me, she looked just like me – probably my doppelganger! You won’t believe it, but she also had my hunched back!” Said an ethereal yet resilient being, – the …

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Educational accountability

By Marriam Batool “Knowledge and education in the hands of one who claims no higher accountability or authority than one’s individuality is power in the hands of a fool”  (Ravi Zacharias) Accountability in Education is a broad concept that could be addressed in many ways, such as using political process to …

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Pre-Partition History and Background of Pakistan’s Education System

Article By Talha Raza Before the establishment of the English medium public schools and universities, children of Muslims families had to rely on the Madaris for the religious as well as the earthly modern studies. According to the historians, the first known Madrassa is said to have been established in 1005 …

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