Home / Blog / Dear Advertisers, “Don’t Put Limits on Beauty!”

Dear Advertisers, “Don’t Put Limits on Beauty!”

    BY: AIMAN RAZA

White is beautiful so does Black is. Don’t put limits on beauty. Beauty comes in every color, every shape and in every aspects.  The famous quote “beauty lies in the eyes of beholder” is very much true.

The multi-billion dollar whitening cream industry has created the hype that if we not use whitening cream, our life become miserable or may be it completely ended. We cannot get a good job, or even a nice husband. That’s what they project in Fair and Lovely ads. They hijacked the minds of young teenage girls, who are in dreaming to become a doctor, engineer, lawyer or teacher. They show that we only need a fairness cream in our life not a good education. Nothing good just fair and lovely then our dreams will be achieved and nothing else can be ever beneficial for us to achieve the goal of our life. What exactly they portray our dream is? Precisely, it is “husband” and a “job”. Seriously??!!! Is this what we only need in life?

For more than couple of decades, companies are marketing their whitening cream by fueling intolerance and causing serious social harm in South Asia, especially Pakistan, Bangladesh and India. They are selling their idea of “white is beautiful” to earn billion dollars. The only thing which makes number of people is their customers are buying their idea by spending a lot of money on such products. Many global corporations are involved in this market, such as Unilever, which ranges from “Fair & Lovely”, Pond’s “White Beauty”, Emami “Fair and Handsome”, Dove whitening to Vaseline.

In India, majority of population is darker skin tone. I still did not get the idea of why Fairness cream companies trying to prove that if Indian female use whitening cream their destination will change. It’s not only in India the color of skin discussed, it’s an issue in the world. In Pakistan where majority of population has white complexion, fairness creams, on the other hand, are still trying to sell the products of fairness to prove that you still need more whiteness.

Okay! If there is a need in the market for these products go for it. But, don’t fulfil it on the expense of someone’s self-respect. No one gives you the right to humiliate a person in your ads, create discrimination in the society, bring intolerance among people and insecurity among dark color girls (they are less compatible, ugly, or unsuccessful because of their skin tone). In advertisement, there are moral ethics, and values which an advertiser has to follow but unfortunately no one follow the rules or even care about ethics. In fact, you cannot target, degrade someone to make you good.

Being a marketer, I can tell you, people can change the perception of beauty standards. So, we girls have a right to reject beauty standards of these corporations and force them to change their marketing strategies of selling their product on the name of de-valuing the customer or making unethical and cruel advertisements. Simply, by raising your voice against such companies and standing against such promotions/advertisements. It’s even happened in India where “Woman of Wealth”, an Indian NGO, stand against the odds. Kangana Ranaut spoke about it and rejected to endorsing such products. Now, it gives the corporations/companies to think different. Even Dove Company started a campaign and showed that the women are beautiful in whatever skin tone they are.

Dear Whitening Cream Industry please come with new ideas for advertising, sell your product on something different. Don’t try to sell the product by humiliating others. Show the world how creative you are. We all girls are sick of your old, bullshit kind of finding husband examples or getting a dream job. We are capable of achieving our life goals without whitening creams. We as black, brown, white equally succeeding in the career, scoring high in CSS Exams. Surprisingly, no whitening cream is sponsored us. Too bad for you, isn’t it? By the way, dear marketers, the society is more aware now, beauty standards had changed. Whitening cream industry, please you also need to be changed. Sincerely!

Comment Using Facebook

Check Also

Eik Ezaz Mautbar hua

Mirza Suhaib Ikram Sab meer ko dete hain  jagha aankon per apni Is Khak rah …

202 comments

  1. This is my first time visit at here and i am in fact happy to read
    everthing at alone place.

  2. We’re a group of volunteers and opening a new scheme in our community.

    Your web site provided us with valuable information to work on. You have done an impressive job and
    our whole community will be thankful to you.

  3. This is the right site for everyone who wishes to
    understand this topic. You understand so much its almost
    tough to argue with you (not that I really would want to…HaHa).
    You definitely put a brand new spin on a subject that has been discussed for years.
    Great stuff, just excellent!

  4. bespoke cabinet lights

    In my opinion you commit an error. Let as discuss. Write to me in PM, we will communicate.

  5. This is a topic which is close to my heart Cheers! Exactly where are your contact details though?

  6. I could not refrain from commenting. Perfectly
    written!

  7. Good response in return of this query with firm arguments and telling everything regarding that.

  8. I’m not sure where you are getting your information, but good topic.
    I needs to spend some time learning more or understanding
    more. Thanks for wonderful information I was looking for this information for my mission.

  9. Hello! I just would like to give a huge thumbs up for the great info you have here on this post. I will be coming back to your blog for more soon.

  10. Very nice info and right to the point. I don’t know if this is in fact the best place to ask but do you people have any ideea where to get some professional writers? Thank you 🙂

  11. I am regular reader, how are you everybody? This piece of writing
    posted at this site is genuinely nice.

  12. Yesterday, while I was at work, my cousin stole my apple ipad
    and tested to see if it can survive a thirty
    foot drop, just so she can be a youtube sensation. My iPad is now broken and she
    has 83 views. I know this is totally off
    topic but I had to share it with someone!

  13. Hello, its good paragraph regarding media print, we all know media is a
    impressive source of data.

  14. It’а†s really a great and useful piece of info. I am satisfied that you simply shared this useful info with us. Please keep us informed like this. Thanks for sharing.

  15. Hello, Neat post. There is a problem with your site in internet explorer, may test this?
    IE still is the market chief and a big component of people
    will leave out your fantastic writing because of this problem.

  16. Best Reviews Products

    Marvelous Post.thanks for share..extra wait..

  17. The majority of of the commentary on this web site dont make sense.

  18. There is obviously a lot to know about this. I assume you made various nice points in features also.

  19. Awesome blog! Is your theme custom made or did you download it from somewhere?
    A design like yours with a few simple tweeks would really make my blog stand
    out. Please let me know where you got your design. Many thanks

  20. Appreciate this post. Will try it out.

  21. Nice post. I used to be checking constantly this blog and I am inspired!
    Extremely helpful info particularly the final phase 🙂 I handle such information much.

    I was looking for this certain information for a long time.
    Thank you and good luck.

  22. Why users still use to read news papers when in this technological
    world the whole thing is existing on web?

  23. Good web site you have got here.. It’s hard to find quality writing like
    yours these days. I really appreciate people like you!

    Take care!!

  24. Excellent, what a webpage it is! This webpage provides valuable facts to us, keep it up.

  25. Whats up are using WordPress for your blog platform?
    I’m new to the blog world but I’m trying to get started and set up
    my own. Do you require any coding expertise to make your own blog?

    Any help would be really appreciated!

  26. Hi there just wanted to give you a quick heads up and let you
    know a few of the pictures aren’t loading properly.
    I’m not sure why but I think its a linking issue.
    I’ve tried it in two different web browsers and both show the
    same results.

  27. I’m not sure exactly why but this web site is loading extremely slow for me.
    Is anyone else having this problem or is
    it a problem on my end? I’ll check back later and see if the problem still exists.

  28. I am regular visitor, how are you everybody? This post posted at this website is
    actually pleasant.

  29. Excellent site you’ve got here.. It’s hard to find high quality
    writing like yours nowadays. I honestly appreciate individuals like you!
    Take care!!

  30. Hey I know this is off topic but I was wondering if you
    knew of any widgets I could add to my blog that automatically tweet my newest twitter updates.
    I’ve been looking for a plug-in like this for quite some time and was hoping maybe
    you would have some experience with something like this.
    Please let me know if you run into anything. I truly
    enjoy reading your blog and I look forward to your new updates.

  31. Nice post. I was checking continuously this blog and I am impressed!
    Very helpful info particularly the last part 🙂 I care for such info a lot.
    I was seeking this particular info for a very long time.
    Thank you and good luck.

  32. Thanks , I have just been searching for info about this subject for a long time and yours is the greatest I’ve found out till now.
    But, what in regards to the bottom line? Are you positive in regards to the source?

  33. Wonderful goods from you, man. I have understand your stuff previous to and
    you’re just too magnificent. I actually like what you have acquired here, really like what
    you’re saying and the way in which you say
    it. You make it enjoyable and you still care for to keep it smart.
    I cant wait to read far more from you. This is actually a terrific web site.

  34. Link exchange is nothing else but it is simply placing the other person’s blog link on your page at
    proper place and other person will also do similar in favor of you.

  35. I am really enjoying the theme/design of your site.

    Do you ever run into any browser compatibility problems?
    A handful of my blog readers have complained about my site not working correctly in Explorer but looks great in Opera.

    Do you have any recommendations to help fix this issue?

  36. https://royalcbd.com/washington-dc/

    QFOwWk SARIT Yap Malzemeleri dikenli tel Kocaeli, Izmit, Derince ve evresinde it Sistemleri Panel it rg Tel Kafesli Tel Dikenli Tel Jiletli Tel Fileli Tel Ferforje Sarit

  37. Undeniably consider that that you said. Your favorite justification appeared to be
    at the internet the easiest factor to take
    into accout of. I say to you, I definitely get annoyed whilst folks think about concerns that they just don’t know
    about. You controlled to hit the nail upon the highest and also defined out
    the whole thing with no need side effect , folks could take a signal.

    Will probably be again to get more. Thanks

  38. Hi, this weekend is pleasant designed for me, for the reason that this occasion i am reading this
    great educational post here at my home.

  39. Great goods from you, man. I’ve understand your stuff
    previous to and you are just too fantastic. I really like what you have acquired here, really like
    what you’re stating and the way in which you say it.
    You make it enjoyable and you still care for to keep it sensible.
    I cant wait to read much more from you. This is actually a wonderful web site.

  40. As the admin of this website is working, no doubt very soon it will be well-known, due
    to its quality contents.

  41. In fact when someone doesn’t understand after that its up to other people that they will help, so here
    it takes place.

  42. Terrific work! That is the kind of info that should be shared around the net.

    Disgrace on the seek engines for not positioning
    this publish upper! Come on over and discuss with my site .
    Thanks =)

  43. Why users still use to read news papers when in this technological globe everything is available on web?

  44. Every weekend i used to visit this web site, as
    i wish for enjoyment, as this this web page conations in fact pleasant funny material too.

  45. That is really fascinating, You’re an overly professional blogger.

    I’ve joined your feed and sit up for in search of extra of your great post.
    Also, I have shared your web site in my social networks

  46. It’s not my first time to pay a visit this website, i am visiting this
    web page dailly and obtain good information from here everyday.

  47. Every weekend i used to go to see this site, as i wish for enjoyment, for the reason that this
    this site conations really good funny material
    too.

  48. It’s a pity you don’t have a donate button! I’d without a doubt
    donate to this brilliant blog! I guess for now i’ll settle
    for bookmarking and adding your RSS feed to my Google account.
    I look forward to brand new updates and will talk about this blog with my Facebook group.
    Talk soon!

  49. I got this web site from my pal who informed me regarding this site and at the moment this time I
    am browsing this site and reading very informative articles at this time.

Leave a Reply

Your email address will not be published.