Home / Conference / IAMCR conference worth over £1 million to Leicester visitor economy

IAMCR conference worth over £1 million to Leicester visitor economy

LEICESTER: The IAMCR conference is latest success story in strategic campaign to grow business tourism in Leicester and Leicestershire’s visitor economy has gained a major boost after an 07-09-16-15international conference recently delivered an economic impact of over £1 million.

This is the latest conferencing success story since the development of Leicester Shire Promotions’ strategic marketing campaign to grow business tourism in Leicester and Leicestershire began in 2012. Around 1,200 delegates from 77 separate countries in Europe and worldwide attended the International Association for Media and Communication (IAMCR) Conference at the University of Leicester from 27-31 July 2016.The bid to host the conference was secured by the University of Leicester in partnership with Leicester Shire Promotions, and was managed by the local organising committee in partnership with Holland Alexander, Leicester Shire Promotions and the University of Leicester conference office, according to ITCM.

Bruce Girard, Executive Director of the IAMCR said: :One of the things that attracted us to Leicester was its tremendous cultural diversity. IAMCR has members in almost 100 countries all over the globe and Leicester both reflected and respected our own diversity. The warm reception was highly appreciated by participants.”


Peter Lunt, Professor of Media and Communication, Department of Media and Communication at the University of Leicester added: “Organising such a high profile, large scale and complex peter-lunt-professor-of-media-and-communicationevent required building a strong team to manage different aspects of the work of planning, organising and hosting the conference and meeting the needs of the delegates. A key part of the management of this project was the building of a strong team with professionals from many fields including events management, catering, IT, estates and so on both from departments within the University of Leicester and external agencies who were able take on important roles.

“Leicester Shire Promotions was a key partner at all stages of the conference from the initial bid to planning and delivery of the conference. Leicester Shire Promotions provided vital information for the conference bid, managed hotel and train bookings for conference delegates, developing and managing social tours and hosting an information desk as part of the conference Hub. The work of Leicester Shire Promotions was critical to attracting, and the delivery of, a successful conference and complemented the work of the academic and administrative teams from the University.


“A key part of this was the willingness of Leicester Shire promotions to be part of our local organising committee and thereby to become a key advisor and decision maker for the project as a whole in addition to providing high quality support services for the conference.”


Martin Peters, Chief martin-peters-chief-executive-of-leicester-shire-promotionsExecutive of Leicester Shire Promotions, commented: “We’re delighted that our business tourism team was able to help the University of Leicester and event organisers to secure and deliver this successful conference. The value of the conference to the local visitor economy doubles the original estimate and demonstrates the effectiveness of our strategy for attracting high profile conferences and events to the city and county.”

IAMCR is the preeminent worldwide professional organisation in the field of media and communication research. The global event was hosted on campus at University of Leicester with plenary sessions also held at De Montfort Hall, reports ITCM.


Delegates represented 77 countries including the UK, Germany, Belgium, Denmark, Finland, Slovenia, Norway, Netherlands, Sweden, Switzerland, Turkey, Australia, USA, Chile, China, Qatar, Egypt, South Africa, Japan, Uruguay, France, Ireland, Nigeria, Vietnam, Mexico, New Zealand, Russia, Colombia, Sri Lanka, India and Canada. -The Educationist Monitoring

Comment Using Facebook

Check Also

ILMA organizes 2nd Int’l Conference on Emerging Trends in Media, Film, Journalism

Press Release KARACHI: ILMA accomplished a remarkable feat as it hosted a one of its …


  1. Hello I am so happy I found your blog page, I really found you by mistake, while I was looking on Yahoo for something else, Regardless I am here now and would just like to say thanks for a fantastic post and a all round entertaining blog (I also love the theme/design), I don’t have time to look over it all at the moment but I have book-marked it and also included your RSS feeds, so when I have time I will be back to read much more, Please do keep up the awesome job.|

  2. My family members always say that I am wasting my time here at web, except I know I am getting familiarity everyday by reading thes fastidious articles or reviews.|

  3. F*ckin’ amazing things here. I am very satisfied to look your article. Thanks so much and i’m looking ahead to touch you. Will you please drop me a mail?

  4. I simply couldn’t depart your web site prior to suggesting that I really loved the usual information a person supply for your visitors? Is gonna be again regularly to inspect new posts

  5. Link exchange is nothing else except it is simply placing the other person’s webpage link on your page at proper place and other person will also do similar in support of you.|

  6. I couldn’t resist commenting. Perfectly written!|

  7. I am actually grateful to the holder of this web page who has shared this impressive paragraph at at this time.|

  8. You ought to be a part of a contest for one of the highest quality blogs on the web. I’m going to recommend this site!|

  9. I know this website presents quality based posts and additional information, is there any other web page which provides these data in quality?|

  10. Thank you, I have just been looking for information about this topic for ages and yours is the best I have found out so far. But, what concerning the bottom line? Are you certain in regards to the supply?

  11. Wow, this paragraph is pleasant, my sister is analyzing such things, therefore I am going to inform her.|

  12. Fantastic beat ! I would like to apprentice while you amend your web site, how can i subscribe for a blog site? The account aided me a acceptable deal. I had been tiny bit acquainted of this your broadcast offered bright clear idea

  13. A round of applause for your article post.Thanks Again. Great.

  14. Hi there! This post couldn’t be written any better! Reading through this post reminds me of my old room mate! He always kept talking about this. I will forward this article to him. Pretty sure he will have a good read. Thanks for sharing!

  15. It’s in reality a great and helpful piece of info. I’m happy that you just shared this useful info with us. Please keep us informed like this. Thanks for sharing.

  16. Today, I went to the beach with my children. I found a sea shell and gave it to my 4 year old daughter and said “You can hear the ocean if you put this to your ear.” She placed the shell to her ear and screamed. There was a hermit crab inside and it pinched her ear. She never wants to go back! LoL I know this is entirely off topic but I had to tell someone!

  17. I don’t even know how I ended up here, but I thought this post was great. I do not know who you are but certainly you are going to a famous blogger if you are not already 😉 Cheers!

  18. This website is my intake, real superb design and style and perfect content.

  19. Great write-up, I am regular visitor of one¦s web site, maintain up the excellent operate, and It’s going to be a regular visitor for a lengthy time.

  20. of course like your web-site however you have to take a look at the spelling on quite a few of your posts. Many of them are rife with spelling problems and I in finding it very bothersome to tell the reality on the other hand I will definitely come again again.

  21. Heya i’m for the primary time here. I came across this board and I in finding It truly helpful & it helped me out a lot. I hope to offer one thing back and aid others such as you aided me.

  22. I’m usually to running a blog and i really admire your content. The article has really peaks my interest. I’m going to bookmark your website and maintain checking for brand new information.

  23. I got what you intend,bookmarked, very nice internet site.

  24. Hi my family member! I wish to say that this post is amazing, great written and include almost all significant infos. I would like to look more posts like this .

  25. Thanks for sharing superb informations. Your web site is so cool. I’m impressed by the details that you¦ve on this web site. It reveals how nicely you perceive this subject. Bookmarked this web page, will come back for extra articles. You, my friend, ROCK! I found just the info I already searched all over the place and simply could not come across. What an ideal site.

  26. Good info. Lucky me I reach on your website by accident, I bookmarked it.

  27. I am glad to be a visitant of this thoroughgoing web site! , thankyou for this rare info ! .

  28. I appreciate, cause I found just what I was looking for. You’ve ended my four day long hunt! God Bless you man. Have a great day. Bye

  29. Hmm it seems like your site ate my first comment (it was extremely long) so I guess I’ll just sum it up what I submitted and say, I’m thoroughly enjoying your blog. I as well am an aspiring blog blogger but I’m still new to the whole thing. Do you have any suggestions for novice blog writers? I’d definitely appreciate it.

  30. I have read several excellent stuff here. Definitely value bookmarking for revisiting. I surprise how so much effort you place to make such a fantastic informative website.

  31. It?¦s really a cool and useful piece of information. I am happy that you shared this useful information with us. Please stay us up to date like this. Thank you for sharing.

  32. I have been browsing online greater than three hours lately, yet I never found any attention-grabbing article like yours. It is beautiful value sufficient for me. In my view, if all webmasters and bloggers made excellent content material as you probably did, the web will be much more useful than ever before.

  33. Thank you for another great article. Where else could anyone get that type of info in such an ideal means of writing? I have a presentation subsequent week, and I’m on the search for such information.

  34. Hi, Neat post. There is a problem along with your website in web explorer, may test this… IE still is the market chief and a huge element of other people will pass over your fantastic writing because of this problem.

  35. Howdy! Do you know if they make any plugins to assist with Search Engine Optimization? I’m trying to get my blog to rank for some targeted keywords but I’m not seeing very good success. If you know of any please share. Kudos!

  36. Very interesting info !Perfect just what I was looking for! “One man’s folly is another man’s wife.” by Helen Rowland.

  37. hello there and thank you in your information – I have certainly picked up anything new from right here. I did alternatively expertise several technical issues the usage of this web site, since I skilled to reload the website many instances previous to I may just get it to load properly. I had been puzzling over if your hosting is OK? No longer that I am complaining, but sluggish loading instances instances will often affect your placement in google and could harm your high quality rating if advertising and ***********|advertising|advertising|advertising and *********** with Adwords. Anyway I’m including this RSS to my e-mail and can glance out for much more of your respective fascinating content. Make sure you update this once more very soon..

  38. Hello.This article was extremely remarkable, particularly since I was searching for thoughts on this subject last Saturday.

  39. you have a great blog here! would you like to make some invite posts on my blog?

  40. I feel this is among the so much vital info for me. And i’m satisfied reading your article. However want to commentary on few normal things, The website taste is wonderful, the articles is in reality great : D. Just right job, cheers

Leave a Reply

Your email address will not be published.