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Lecture on “Media Role in Food safety & Health Awareness” at PU ICS

By Shaharyar Khan

Punjab Food Authority Director General Noorul Amin Mengal was keynote speaker 

LAHORE: (January 4, 2018): Punjab Food Authority (PFA) Director General Noorul Amin Mengal delivered a special lecture on “Media Role in Food safety & Health Awareness” at Institute of Communication Studies (ICS) Punjab University (PU) here on Thursday.

The objective of the lecture was to spread awareness among future journalists regarding significance of healthy food ,to spread awareness about the consequences of unhygienic food items.

ICS In-charge Director Dr. Nosheena Saleem, Dr. Lubna Zaheer, Dr. Rashid Khan, Shabbir Sarwar, other teachers and a large number of student were present there.

Noor ul Amin Mengal said there were more than 700 teams and 2000 Food Safety Officers who quickly responsed and worked in the field to ensure healthy food availability to the citizens. He also said they were soon going to launch the PFA Nutrition Center and PFA Radio.

While informing about the safety procedure in the restaurants, he said,

“we have a proper team of Food Safety Officers, who first investigate and then warn them two or three times prior to issuing fine challans and seal off restaurants and factories, involved in preparation of unhealthy food items”.

He added that the U.S govt had an issue with PFA campaign of Cola Free Campus. In an answer to a question he said that the implementation of the law is only the 10% of the force while they were ensuring 90% implementation through awareness campaigns. He said the role of media in food and health is appreciated.

Dr. Noshina Saleem said the gap between media and the institutions should be bridged through interactions. She informed the attendees that the media actively worked with the PFA and highlighted the significance of this authority due to active working of former DG Ayesha Mumtaz and now Mr. Noorul Amin Mengal. She added that Lahore’s food is very famous in world and we must protect this identity, reputation and the culture of food of this city and PFA can play a role in this regard.

In her welcome speech, Dr. Lubna Zaheer praised the Punjab Food Authority and the services of Noor ul Amin Mengal for the authority and the citizens. Students actively participated in the question-answer session.

Participants of the lecture

 

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