Home / Blog / Social Media in Today’s World

Social Media in Today’s World

By Aiman Raza

Aiman RazaSocial media is a two-way communication that gives us the ability to communicate. Social media popular websites like Facebook, Twitter, LinkedIn, Blogs, YouTube, Pinterest, Instagram etc. there are now hundreds of social networks are available on the internet.

In my opinion it has had a positive impact.  Social media has definitely made us closer to other parts of the world – as someone who used to do the worldwide business from America, it easy for them to interact with their customers worldwide through social media.

A relatively new Social Media platform, Instagram, now has more than 90 million active users. Instagram is not as crowded as other Social Media platforms. Instagram can be used for both local and global social media campaigns.

Various brands have done very creative work on Instagram.  Ford Motor Company used Instagram for its recent Fiesta campaign, and ran a weekly photo challenge on Instagram, where its members had to upload photos with specific ‘Ford type’ hash tags.

Ford’s Instagram activity was distributed to other social media platforms, where their community was kept up to date with the photo competition. This was an extremely innovative and successful campaign.

The results were amazing: 16,000 photos submitted. The word spread fast, and many people become aware of the ‘New Fiesta’.

In a nutshell, there is no need to reinvent the wheel. Companies like Ford are providing a proof of concept that Social Media works well. It doesn’t mean I don’t see the back side of the coin. I do know the cons along with the pros.

Downside of the social media is that the user shares too much information which may pose threats to them. Even with the tight security settings your personal information may leak on the social sites. Downloading your videos or pictures and copying your status is an easy task and can be done within few clicks.

(The writer Aiman Raza is a Marketing Consultant and Research Analyst) 

Comment Using Facebook

Check Also

Eik Ezaz Mautbar hua

Mirza Suhaib Ikram Sab meer ko dete hain  jagha aankon per apni Is Khak rah …

4 comments

  1. I simply want to mention I’m beginner to blogging and site-building and honestly savored this page. Likely I’m planning to bookmark your site . You certainly have superb articles and reviews. Thanks for sharing your website.

  2. We’re a gaggle of volunteers and opening a brand new scheme in our community.

    Your website offered us with helpful information to work on. You’ve done
    an impressive process and our entire group will
    likely be grateful to you.

  3. Hmm is anyone else experiencing problems with the pictures on this blog
    loading? I’m trying to figure out if its a problem on my end or if it’s
    the blog. Any feed-back would be greatly appreciated.

  4. You really make it seem so easy with your presentation but I
    find this topic to be really something which I think
    I would never understand. It seems too complicated and extremely broad for me.
    I’m looking forward for your next post, I will try to get the hang of it!

Leave a Reply

Your email address will not be published.