Home / Blog / Ways to attract customers to grow your small business

Ways to attract customers to grow your small business

By Aiza Ijaz

An entrepreneur when starts a new business, he firstly works on the strategy required to achieve his goals then he does his planning how he is going to execute a successful marketing strategy. Now, I am going to point out some ways how you can promote and advertise a brand.  As you step into any industry, seeing competitors working parallel side by side actually motivates you to bring your A game on. Giving advertisements on different media channels is helpful for a rapid promotion but it requires huge cost and it is not possible for a newly started business to cope with such big amount. So there are some possible ways to effectively market and selling a product.

Firstly, if you want your brand to do well, then making accounts on social media platforms is mandatory. Almost everyone uses social accounts now. In this way, a lot of people get their awareness from those accounts. You also need to be actively available there to answer the queries coming from people. Along with that, you should have a well-designed e-commerce site from where people can search and get information about your brand. Using the right keywords is important, this helps a lot in ranking website among one of the very tops. In case of poorly designed website, you would have major chances of losing many of your potential customers. Making this process easier is important, as many people like to shop online.

In the start, a lot of struggle is needed to promote your brand. To increase brand recognition, flyers or pamphlets must be designed and posted and they must reach the target audience. Setting the specific target audience helps in growing and attracting desired customers. Some people do not even bother to take a look at brochures so if we have started a cosmetic company then we can give people some additional information for a unique selling point. For that, we can add some beauty tips (like how to contour your face to make it look smarter) to make the flyer or pamphlet more attractive for customers. People buy and if they like your product then word of mouth becomes a source to do rest of the promotion.

For the promotional purpose, if we have started a business at a very small level then we can also sell our products to some famous retail store; this would also help in growing. Another tactic can be used by giving a discount for flat 20% on cosmetics to our first 150 customers in order to attract them towards the brand. We can offer them exciting and intriguing deals. If not this, then we can gift them something (giveaway) along with the product they buy from us, this would be considered a good gesture and would help us to turn the potential customers into regular ones. We can also conduct survey at a small level to get to know about people’s perception about the product; this would help the company in its promotional activity. Giving advertisements on different media channels is helpful but it requires huge cost and it is not possible for a newly started business to cope with some big amount.

We can also ask or take help from influencers or opinion makers to promote our brand. By wearing our cosmetics, they would tell people how good they are and in return this would help us to grow in our own league. These are some of the ways through which you can market and grow your brand.

            The writer is a student of MSc Digital Media at Institute of Communication Studies, University of the Punjab, Lahore, Pakistan.

Comment Using Facebook

Check Also

ICTs in Early Childhood Care and Education

Introduction of information communication and technology (ICT) to the curriculum is only a generation back …


  1. Please let me know if you’re looking for a writer for your site. You have some really great articles and I feel I would be a good asset. If you ever want to take some of the load off, I’d absolutely love to write some content for your blog in exchange for a link back to mine. Please shoot me an email if interested. Thanks!

  2. Great post and right to the point. I am not sure if this is actually the best place to ask but do you guys have any ideea where to get some professional writers? Thanks 🙂

  3. Great post. I will be going through some of these issues as well..

  4. Hello, I believe your site may be having internet browser compatibility problems. Whenever I look at your blog in Safari, it looks fine however when opening in IE, it’s got some overlapping issues. I merely wanted to provide you with a quick heads up! Other than that, wonderful blog!|

  5. This is a topic that’s close to my heart… Thank you! Exactly where are your contact details though?

  6. I’m a big supporter of your work. I’ll be back to read more sometime soon. Thanks for creating it.

  7. certainly like your website however you have to test the spelling on quite a few of your posts. Many of them are rife with spelling issues and I to find it very bothersome to tell the truth nevertheless I’ll certainly come again again.|

  8. Hey there! I’m at work browsing your blog from my new iphone! Just wanted to say I love reading through your blog and look forward to all your posts! Carry on the fantastic work!|

  9. I’m extremely impressed along with your writing talents as well as with the format on your blog. Is that this a paid subject matter or did you modify it your self? Anyway keep up the nice quality writing, it’s uncommon to peer a nice blog like this one these days..|

  10. I actually wanted to jot down a brief note to be able to thank you for these fantastic secrets you are posting on this site. My time-consuming internet lookup has finally been paid with really good insight to go over with my pals. I would mention that many of us site visitors are definitely blessed to be in a useful network with very many outstanding individuals with valuable hints. I feel rather happy to have come across your entire webpages and look forward to some more excellent moments reading here. Thank you again for everything.

  11. My wife and i felt now lucky that Louis could do his preliminary research from the ideas he made from your very own web page. It is now and again perplexing to simply be making a gift of solutions that many most people could have been selling. We take into account we have the blog owner to thank for that. All the illustrations you’ve made, the straightforward website navigation, the friendships you will assist to create – it’s got most superb, and it is letting our son and the family believe that this idea is satisfying, which is certainly incredibly vital. Many thanks for the whole lot!

  12. I intended to draft you one little bit of note in order to thank you so much once again relating to the wonderful ideas you’ve documented above. This is surprisingly generous with people like you to allow unreservedly what a lot of folks would’ve sold as an e-book to end up making some cash for themselves, mostly seeing that you might well have tried it in the event you desired. The solutions additionally served as a great way to know that other people online have the identical dreams really like my very own to figure out very much more in terms of this problem. I am sure there are lots of more pleasurable moments in the future for people who view your site.

  13. I’m writing to make you understand what a helpful experience my friend’s daughter enjoyed studying your site. She mastered too many pieces, which include how it is like to have an amazing teaching spirit to let many others without difficulty know various problematic matters. You actually exceeded our own desires. Thanks for producing such precious, trusted, informative and cool thoughts on that topic to Tanya.

  14. High Risk Merchant Account

  15. I have recently started a website, the info you offer on this website has helped me greatly. Thanks for all of your time & work. “‘Tis our true policy to steer clear of permanent alliances with any portion of the foreign world.” by George Washington.

  16. After looking over a few of the blog articles on your site, I honestly appreciate your technique of blogging. I added it to my bookmark website list and will be checking back soon. Take a look at my website as well and let me know what you think.

  17. I got what you mean , regards for putting up.Woh I am thankful to find this website through google. “Don’t be afraid of opposition. Remember, a kite rises against not with the wind.” by Hamilton Mabie.

  18. This was super awesome to read. Thanks for sharing it. You made a long-term fan and I’ll return to read more. Thanks for sharing.

  19. Howdy! I just would like to offer you a huge thumbs up for the excellent info you’ve got right here on this post. I will be returning to your blog for more soon.

  20. This was super awesome to read. Thanks for sharing it. You made a long-term reader and I’ll be back to view more. Thank you for sharing.

  21. I’m still learning from you, but I’m making my way to the top as well. I definitely love reading everything that is written on your site.Keep the aarticles coming. I loved it!

  22. of course like your web site but you need to test the spelling on several of your posts. Several of them are rife with spelling problems and I to find it very bothersome to tell the reality then again I will certainly come back again.

  23. Social network traffic Facebook likes Twitter Followers Instagram Followers and much more

  24. This is very interesting, You are a very skilled blogger. I’ve joined your rss feed and look forward to seeking more of your great post. Also, I have shared your site in my social networks!|

  25. Open a Collection Agency Merchant Account

Leave a Reply

Your email address will not be published.