By Aiza Ijaz
An entrepreneur when starts a new business, he firstly works on the strategy required to achieve his goals then he does his planning how he is going to execute a successful marketing strategy. Now, I am going to point out some ways how you can promote and advertise a brand. As you step into any industry, seeing competitors working parallel side by side actually motivates you to bring your A game on. Giving advertisements on different media channels is helpful for a rapid promotion but it requires huge cost and it is not possible for a newly started business to cope with such big amount. So there are some possible ways to effectively market and selling a product.
Firstly, if you want your brand to do well, then making accounts on social media platforms is mandatory. Almost everyone uses social accounts now. In this way, a lot of people get their awareness from those accounts. You also need to be actively available there to answer the queries coming from people. Along with that, you should have a well-designed e-commerce site from where people can search and get information about your brand. Using the right keywords is important, this helps a lot in ranking website among one of the very tops. In case of poorly designed website, you would have major chances of losing many of your potential customers. Making this process easier is important, as many people like to shop online.
In the start, a lot of struggle is needed to promote your brand. To increase brand recognition, flyers or pamphlets must be designed and posted and they must reach the target audience. Setting the specific target audience helps in growing and attracting desired customers. Some people do not even bother to take a look at brochures so if we have started a cosmetic company then we can give people some additional information for a unique selling point. For that, we can add some beauty tips (like how to contour your face to make it look smarter) to make the flyer or pamphlet more attractive for customers. People buy and if they like your product then word of mouth becomes a source to do rest of the promotion.
For the promotional purpose, if we have started a business at a very small level then we can also sell our products to some famous retail store; this would also help in growing. Another tactic can be used by giving a discount for flat 20% on cosmetics to our first 150 customers in order to attract them towards the brand. We can offer them exciting and intriguing deals. If not this, then we can gift them something (giveaway) along with the product they buy from us, this would be considered a good gesture and would help us to turn the potential customers into regular ones. We can also conduct survey at a small level to get to know about people’s perception about the product; this would help the company in its promotional activity. Giving advertisements on different media channels is helpful but it requires huge cost and it is not possible for a newly started business to cope with some big amount.
We can also ask or take help from influencers or opinion makers to promote our brand. By wearing our cosmetics, they would tell people how good they are and in return this would help us to grow in our own league. These are some of the ways through which you can market and grow your brand.
The writer is a student of MSc Digital Media at Institute of Communication Studies, University of the Punjab, Lahore, Pakistan.