By Ehsan Khan, Hooria Butt & Sonia Akmal
LAHORE: (Monday, December 20, 2017) Professors from Arizona State University (ASU), USA visited Punjab University for brainstorming on a joint conference scheduled to be held in May 2018 here at New Campus.

The ASU delegation comprised two associate professors of Waltor Cronkite School of Journalism and Mass Communication Dr. Bill Silcock and Dr. Dawn Gilpin,
On December 18 the delegation called on Dr. Zafar Mueen Nasir, the vice chancellor of Punjab University. Both the sides agree to establish a writing centre at PU.
Later in the afternoon, Dr. Bill paid a visit to Institute of Communication Studies where addressed the faculty members and students on “Publishing Research: From Inception to Completion”.
He also gave a presentation on “an interactive, step by step exploration of conducting research, writing papers and articles and submitting them for presentation and publication”.
Dr. Bill also got the audience involved in some creative activities. He asked the participants to write a few word on “MY PROFESSIONAL CAREER” and similarly he asked the audience about their definition of “RESEARCH” and “SCHOLAR” to start an open discussion over it as well.
Replying to a query of ICS Assistant Professor Dr. Bushra Rehman about the language barriers and English being used as an academic language around the globe, Bill said, “unfortunately this is how it is & we have to face it.”
On December 19, the ASU team addressed a workshop on “Pakistan Futures: Imagination, Imp

act and Dialogue”. Thereby agreeing for a conference to be held in May 2018, in which media academicians from around the country will also be invited. PU ICS faculty members have been invited to submit their proposal/Abstracts for presenting papers in the conference.
It is noteworthy that PU has an exchange programme with Arizona State University, the largest public-sector university of USA for the purpose of faculty development and academic exchange. The ultimate goal of this program is to enhance the academic capacity of the faculty members in teaching, research and leadership.