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Monday, September 25, 2023


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By Aiza Imran 

AI has revolutionized how the Pakistan audiences connect and engage online. Personalized algorithms and information influx is all thanks to the rise of artificial intelligence. As Pakistan embraces this rise in the digital age, it has created an interesting social media climate.

With AI’s algorithm Magic, social media can now cater to your interests and likes. The content now finds you rather it being the other way around. May it be cricket, food, politics or memes, AI algorithm has you covered and keeps your content personalized. Pakistani brands, influencers and stars are also using it to reach their target audiences. This let’s people interact with products and content creators according to their tastes and likes.

Another thing that has been booming is AI art. Recently some content creator have started creating AI art in the context of Pakistan. Putting Pakistani landscapes, sensibilities and people in interesting aesthetics and social media. Such as putting actors in a Wes Anderson aesthetic or in a Barbie aesthetic. The most popular right now being AI art of Mahira Khan as Barbie.These sort of creative things are what the future of AI is in Pakistan where creators have the freedom to create whatever they want. As AI is getting more extravagant, there is no telling how AI will shape Pakistan.

The writer is a student of Department of Journalism at Punjab University, Lahore and she can be reached at: [email protected]

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